Innovation and start-ups

Questions

1. What is the first step in solving a problem well?

   • Ask for a prize
   • Buy the materials
   • Pick the cheapest idea
   • Understand the problem clearly
   Show answer

   Understand the problem clearly

2. A start-up finds that customers dislike its app. What is the smartest response?

   • Ask users why and improve it
   • Delete the app forever
   • Ignore the feedback
   • Raise the price
   Show answer

   Ask users why and improve it

3. A good problem-solver usually tries only one idea and never changes it. (True or false?)

   Show answer

   False

4. In a start-up, what is a "pivot"?

   • A big change in business direction
   • A final sales report
   • A new office chair design
   • A yearly staff holiday
   Show answer

   A big change in business direction

5. In design thinking, what does "empathise" mean?

   • Copy a rival's product
   • Count the production costs
   • Understand users' needs and feelings
   • Write the final advert
   Show answer

   Understand users' needs and feelings

6. What is a prototype?

   • A company's logo
   • A customer complaint
   • A finished product on sale
   • An early test model of a product
   Show answer

   An early test model of a product

7. In design thinking, what do we call the step where we try a prototype with real users? (Answer out loud)

   Show answer

   Testing

8. In design thinking, failing with a prototype can give useful lessons. (True or false?)

   Show answer

   True

9. Who received the first patent for a practical telephone in 1876?

   • Alexander Graham Bell
   • Guglielmo Marconi
   • Nikola Tesla
   • Thomas Edison
   Show answer

   Alexander Graham Bell

10. Which invention made it possible to print books quickly in Europe in the 1400s?

    • The light bulb
    • The printing press
    • The steam engine
    • The telescope
    Show answer

    The printing press

11. Which brothers made the first powered airplane flight in 1903? (Answer out loud)

    Show answer

    The Wright brothers

12. Tim Berners-Lee is best known for inventing what?

    • The World Wide Web
    • The email
    • The first computer
    • The mobile phone
    Show answer

    The World Wide Web

13. Why do start-ups often build teams with different skills?

    • Different strengths cover more tasks
    • So everyone does the same job
    • So meetings last longer
    • So nobody needs to talk
    Show answer

    Different strengths cover more tasks

14. Good teamwork means listening to the ideas of every team member. (True or false?)

    Show answer

    True

15. Two teammates disagree about a design. What is the best first step?

    • Hide the disagreement
    • Let the loudest one win
    • Listen to both views and discuss
    • Stop working together
    Show answer

    Listen to both views and discuss

16. What word means money given to a start-up by people hoping it will grow in value? (Answer out loud)

    Show answer

    Investment

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